What Investors Don’t Know, That They Don’t Know
The past two years have seen tens of thousands of people losing their hard-earned savings to fraud in entities that appear to operate in a legitimate and highly regulated environment. Nearly a dozen brokerage firms have collapsed. People who lose money are justifiably angry, aggressive in their demand for justice and certainly don't deserve to be cheated.
I sympathise with people who lose money to unscrupulous fraudsters who come in the guise of stockbrokers, insurance agents, financial advisers, fund managers or bank relationship managers. These are people you should be able to trust. But what is worrying and perplexing is that far too many of people blunder into investments without any due diligence. And, even after losing money, refuse to accept any responsibility for their decisions. 
Several investors who contributed to the Rs1,000+ crore kitty managed by Anugrah Stock & Broking and its associates, seem astonished that they could have made an effort to evaluate the promise of high returns, check the legitimacy of operations and find out more about the product and the entity they are entrusting their savings to. These investors include highly qualified professionals—even many chartered accountants.
Anugrah is not the only entity running dodgy schemes offering high returns; scores of others continue to fly below the regulators’ radars. Although we are quick to blame regulatory failures and poor supervision, here’s a look at what investors fail to check.
John Rothschild put it best in A Fool and His Money: “People who spend a week choosing a furniture refinisher will sign up with the first [financial planner] who calls. People who circle junkyards for matching hubcaps will buy mutual funds without reading the prospectus. People who check the expiration date on cottage cheese would not think of investigating the background of their broker...”
Here are a few things that should have acted as red flags.
Assured Returns:  Such returns have been under a cloud for over 25 years, after one determined activist, Viren Jain of Midas Touch Investors’ Association, successfully dragged Canbank Mutual Fund’s Canstar Scheme to court when it reneged on its commitment to pay up the returns ‘assured’ to investors in its offer documents. Canbank Mutual Fund’s parent, Canara Bank had to deliver on the promise as did many other public sector banks and insurance companies whose mutual fund subsidiaries had floated ‘assured return’ schemes. Soon after that, the Securities and Exchange Board of India (SEBI) tightened the rules on assured returns. It even has a strict code of advertisement that is available on stock exchange websites saying very clearly that advertisements by brokers and intermediaries shall not contain: “Any promise or guarantee of assured return to the general investors." 
Yet, dubious ‘assured returns’ schemes continue to proliferate. Many are caught only when they begin to default. Moneylife reported on VPS Advisory that offered a 20% return. Three years ago, SEBI barred Kassa Finvest and cancelled its broking licence for running a scheme that was very similar to Anugrah’s. This was widely reported in the media, but investors clearly did not pay attention. 
So when Anugrah sent out slide-decks ‘assuring’ a 12% return (and 100% capital protection), while also showing off payments of up to 40%pa (per annum), it should have raised questions about its methods and legitimacy. Instead, many investors are only now waking up to the fact that Anugrah’s name and logo were not on the slides and they were not sent from the broker’s official email. 
Who said the DAS (Derivatives Advisory Service) is illegal? 
“Tell me how it is illegal,” says one investor, bristling with irritation when we said the DAS was illegal. Well, SEBI rules permit a person or entity to manage money in the following categories: mutual fund, venture capital, portfolio management service (PMS) or alternative investment fund. An investment adviser or distributor cannot collect money. A stockbroker is permitted to execute your trades and do this on the basis of a power of attorney (POA), but needs a PMS licence to collect money. 
Anugrah’s derivatives advisory service (DAS) as well as that of its associate Teji Mandi Analytics (TMA) did not fit into any of these categories and was, therefore, illegal. Anugrah as a registered stockbroker legitimately asked clients to open accounts and provide POAs (which involves a lot of signatures), but that is for trading accounts and is not to be misused to collect money promising assured returns in pseudo PMS. TMA did not even have a brokerage licence, so everything was routed through Anugrah and, yet, nobody thought about checking what  SEBI licence it operated under.  
SEBI has extremely onerous rules, capital requirements and specifications about qualifications and reporting for each of these categories. Anugrah imitated some of them and made fake claims like not pooling investors’ money, etc, but nothing was reported to the regulator. 
The Turkey Problem 
Nassim Nicholas Taleb, author of the best-selling The Black Swan, writes: “Consider a turkey that is fed every day. Every single feeding will firm up the bird’s belief that it is the general rule of life to be fed every day by friendly members of the human race... This goes on for months, and the turkey feels better every day. Then, the day before Thanksgiving, the farmer wrings the turkey’s neck. Things can deteriorate, and can deteriorate quickly.” 
This is exactly what happened to Anugrah’s investors. Those who invested in 2014-15 even got 40% returns. Anugrah and TMA offered slides showing off the good times and people threw caution to the winds. Some even gave unsecured loans to Anugrah based on a promise of high monthly returns, without even the pretence of a broker agreement because he said it would be ‘less of a hassle’. 
We Paid Taxes
One aggrieved victim says, “For every transaction on NSE (National Stock Exchange) each one of us has paid service tax, securities transaction tax (STT), stamp duty and SEBI fees. The government collect huge taxes from us through Anugrah and TMA, so how can this be illegal?” All victims would have also paid income-tax on the earnings. 
The doctrine applicable to taxation is clear: Any illegality tainted with the earning has no bearing on its taxability. Income-tax authorities are especially not concerned if the income was earned illegally or by resorting to unlawful means. You still pay taxes. As for the rest—stamp duty, STT and service tax—these were legitimately paid by Anugrah on transactions on behalf of investors in its capacity as stockbroker. The know-your-customer (KYC) documents, POA and depository accounts were all opened through this legitimate entity. The rest was not.
Extra Income on Core Investments
In Anugrah’s case, it not only collected cash from investors (offering a higher return), but also ensnared them into parting with core investment in mutual funds and long-term holding of blue-chips (with a haircut in value). These stocks were to be held in their names in depository accounts. Most investors are struggling to salvage at least that portion of their savings and with some help from the Central Share Depository Ltd (CDSL) a few may get their money back. 
Many brokers have offered such arrangements with the lure of ‘earning interest’ on shares simply lying in depository accounts. This is sheer greed and basic cross-checking with a sensible investment adviser would have dissuaded people from such deals. The fact is that many investors had been warned by honest investment advisers and CAs to stay away from Anugrah-like offers and pledging their shares. Some listened and are safe. Many didn’t. 
Are expectations of trust and integrity too much to ask for?
Unfortunately, yes. And we are not singling out Anugrah in this regard, although it ran a completely illegitimate DAS. Moneylife’s sister entity, Moneylife Foundation, which is engaged in financial literacy, is categorical about who not to trust. This list includes the ‘relationship manager’ assigned to you by the most blue-chip names in Indian and international banking. We have handled and reported innumerable cases of banks decimating wealth, instead of managing it by churning portfolios to earn exit and entry charges, or recommending insurance schemes, complex derivative products, mutual funds and art or realty investments that allow the bank to earn higher fees. The perfectly ‘legal’ mis-selling of insurance products by bankers is one of the biggest rackets that our government and financial regulators refuse to stop under pressure from powerful bank lobbies. 
So ‘Caveat Emptor’ or buyer beware remains the guiding principle for investment and that is not going to change. Facts and due diligence will be far safer than blind trust and expectation of integrity. 

3 years ago
Good article!!!

still more to do & act in financial awareness
3 years ago
Some reasons which I have noticed (other than greed or naive belief) when people get into such schemes:
1- Most people feel very overwhelmed with the subject of Money /Wealth management. They would rather leave it to others than try to deal with the stress which they experience on trying to manage their money.
2- The sellers in the Financial market products use jargons which scares people and also gives them an impression that these sellers in Financial Market must be smarter beings backed by professionals, Softwares, Brand names of the sellers etc
3- Sometimes people get very carried away with the Books/Articles they read or the so called tutorials you see on the social media.
4- Anything which looks a bit complicated or confusing to understand - People defer the decisions to others.
5- and offcourse, lastly the lure to earn additional income is too difficult an urge to resist.

Earning Money is probably easier than Managing It :)

Replied to godavari_joshi comment 3 years ago
Well said
3 years ago
And it shows how everyone is hungry for High return and guarantee
3 years ago
Well written great everyone should take care of hard money
3 years ago
The shortage of regular staff and outsourcing of staff/services at SEBI level are responsible for scams.The SEBI must scrutinize the share prices,schemes of companies and their operations. Speculations must be avoided at all costs. Sources of funds must be enquired in detail to confirm that only legitimate money is used. Banks must verify end use of loan/credit facilities and they should be held responsible for any lapse.
3 years ago
Another major point.Donot allow CA or even entertain talks by them on equities etc.Go to well known specialist mlife or do on yr own,.Donot go to anyone else.Also donot allow CA to guide you on investment even unsolicitedly .Would you allow yr cook to become yr driver?

If they are so intelligent why are CA after yr portfolio.Let them invest their own portfolio and make 500% /yr.Why are they after yr money in equities?
3 years ago
Cost of living has gone up.

Even with a decent job, most people will not get close to living a comfortable lifestyle the previous working generation was enjoying.

If someone offers an opportunity for exorbitant returns to improve their living standards , most people will bet their entire life savings over it.

It's either everything or nothing. There is no logical reasoning for human greed. This is how it has always been.
3 years ago
but what is the regulator doing ? why are we not able to ask those who are supposed to make investing safe in India to come clean on this- how come it is always Caveat Emptor only. then dont have these institutions. or are we to believe that the entire thing was unknown to the monitoring agencies? if we are paying tax on all the deals will not a picture emerge to anyone who is monitoring those taxes?
3 years ago
Similar to goat farming .. Samruddha jeevan type frauds. Limosine etc
Teak wood type schemes.. investor has to blame himself or herself for greed..

We are more careful while buying vegetables 🙂
3 years ago
Public memory is proverbially short. People forget even their losses. Or new set of people join in and lose money. Regulators can't do anything. We are very careful in penny issues. It's quite astonishing that how the so called intelligent mind ignores risks
When banks are offering 5/7% on fixed deposits, 40% return is mouth watering but an immediate sign of great risk. The mind is restless, seeks quick happiness, dislikes hard work and waiting. Result: self destruction.
3 years ago
Lack of awareness/knowledge is so so damaging in money matter or anything.Secondly after having access to correct knowledge of being cheated etc still if you fall for scamsters you have yrself to blame.

Atleast 2 CA's in MUmbai is using stock market to extort ie forcibly get their clients to their broker and then that broker doesnot pay while selling.Beware.

How great the advise from moneylife on and on are to be cautious,educated,aware and not gullible.Cheers.
3 years ago
You have been doing a thankless job of educating people but greed is such an overpowering sentiment that caution is thrown to the wind, time & again.
3 years ago
Blind Trust in Matter of Investment Helped Crooks to Mint Money and, in Corrupted Justicial System, Justice during One's Lifetime seem Out of Question. Commoners be Careful. I am Babubhai Vaghela from Ahmedabad. Thanks.
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