The Consumer Outlook Index, which reflects current and future spending plans, employment and inflation outlook of urban Indian consumers has registered a score of 40.2 for the month of December 2013, an uptick of 0.4 points compared to the previous month, according to a release by ZyFin Research
The Consumer Outlook Index, which reflects current and future spending plans, employment and inflation outlook of urban Indian consumers has registered a score of 40.2 for the month of December 2013, an uptick of 0.4 points compared to the previous month, according to a release by ZyFin Research.
ZyFin Research’s Consumer Outlook Index is India’s monthly barometer of consumer sentiment. The index is based on a monthly survey of 4000 consumers across 18 cities. The Index reflects consumers’ current and future spending plans, employment and inflation outlook.
Key highlights of the ZyFin consumer outlook index for December 2013 are as follows:
(a) The Consumer Outlook Index has been trending up for two consecutive months. In December there was a month on month uptick of 0.4 points and a rise of 1.2 points from an all-time low of 39.0 that was witnessed in October 2013.
(b) The Inflation Sentiment Index rose by 0.3 points from the last month to 24.3. This is the second month in a row that the index has risen after having registered its lowest score of 22.7 in October 2013. A steady improvement in general price sentiment has been instrumental in improving anticipations around inflation during the month, despite the current level continuing to suggest heavy pessimism.
(c) Amid a steadily improving borrowing comfort level, the Spending Sentiment Index moved up by 2.0 points to score 32.9 in December 2013.
(d) Consumers in metro cities such as Mumbai, Bengaluru and Hyderabad are the most optimistic in terms of consumer outlook. Some of these consumers have kept their spending plans on hold until improvement in overall economic conditions.
(e) Region-wise, consumers in the Southern and Western states remain the most optimistic, while those in the Eastern states are most pessimistic. Employment sentiments are the strongest among consumers in the South while consumers in the Western states are most optimistic about easing of general price levels.
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