The maker of Hellmann’s mayonnaise closed the book on Mayogate Thursday, announcing that it had withdrawn its lawsuit against Hampton Creek, the maker of a competing vegan spread called Just Mayo, which doesn’t contain eggs.
“Unilever has decided to withdraw its lawsuit against Hampton Creek so that Hampton Creek can address its label directly with industry groups and appropriate regulatory authorities,” said Mike Faherty, vice president for foods at Unilever North America.
Hampton Creek CEO Josh Tetrick said there are no plans to change Just Mayo’s labeling.
“We feel proud,” he said in regard to the lawsuit being withdrawn. The 34-year-old CEO said Hampton Creek received “tens of thousands” of supportive emails from consumers who share the young company’s mission of sustainable eating.
In its lawsuit, Unilever had argued that the name “Just Mayo” and the prominent image of an egg on the label constituted false advertising because the vegan product doesn’t contain any egg ingredients. By the FDA’s definition, the lawsuit argued, mayonnaise isn’t mayonnaise without eggs
Courtesy : Truthinadvertising.org
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