Softcell to provide sales and services support for Macs in India
Moneylife Digital Team 20 May 2011

Softcell will provide sales and services support for Apple products to corporate customers in India for Apple's world class products like the iMac, MacBook Air, MacBook Pro, Mac Mini, etc. It will also provide the technical know-how to customers for integrating Apple products in their business environment

Softcell Technologies (Softcell), a leading IT services company providing end-to-end System Integration Services, has been appointed as an "Authorised Apple Reseller" in India by Apple. The former will provide sales and services support for Apple products to corporate customers in India for Apple's world class products like the iMac, MacBook Air, MacBook Pro, Mac Mini, etc. Softcell will also provide the technical know-how to customers for integrating Apple products in their business environment.

Announcing this, Sunil Dalal, managing director of Softcell Technologies said, "Apple products provide amazing value and return on investment to customers. With this association, customers will see tremendous benefits by adopting Apple's cutting edge technology combined with Softcell's experience in understanding the Indian enterprise customer's needs."

Mr Dalal added, "Associating with Apple underlines Softcell's commitment to provide a comprehensive end-to-end product and technology offering to corporate customers in India. Apple products have gained acceptance around the world in the corporate workspace with products like the MacBook Pro, MacBook Air and iPad and we think businesses in India are no different."

Business users in India today want to work in office using the same type of devices that they use in their home. Apple offers a broad portfolio of products and technologies that enterprises in India traditionally have not considered in their IT buying process but are now increasingly adopting as a result of their employees wanting to work in office using Apple's products.

In a development announced on Thursday, Softcell has been chosen as the Product Development Company's (PTC) first Platinum Partner in the country after successfully reaching the Platinum Partner revenue target set by the organisation.

Softcell is a leading systems integration services company in India and specialises in sales of IT software, hardware, solutions and consulting services to corporate customers in India. Founded in 1989, it has offices in Delhi, Pune, Hyderabad, Bangalore and Chennai.

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