SJS Enterprise: Long-term Value
Moneylife Digital Team 14 April 2022
Aesthetics influence consumer choice. For almost every product purchased, the consumer’s first contact is visual. Aesthetics are one of the, if not the, most important factors in vehicle design. Consumers give preference to products that are not only value-for-money (V-F-M) but also aesthetically attractive. This is especially true for discretionary consumption products, such as automobiles...
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