RInfra offers air-conditioners, ceiling fans and T5 tube lights at discount in Mumbai
Sharad Matade 21 March 2011

The Anil Dhirubhai Ambani Group company plans to make available energy-efficient gadgets at lower prices, like it did in 2006-07.

Reliance Infrastructure Ltd (RInfra), after experimenting with an energy efficiency drive a few years ago, has now come up with another scheme, 'Change for Mumbai', under which it will distribute energy-efficient electrical items like air-conditioners and ceiling fans at discounted prices to its subscribers.

The Anil Ambani-led company said it will distribute split air-conditioners and ceiling fans, which have five-star ratings, to its consumers at a discounted price under its 'Change for Mumbai' campaign. Earlier, in 2006-07, the company, under a campaign called 'I will, Mumbai will', claimed to have distributed around six lakh compact fluorescent lamp (CFL) bulbs to its customers.

"The original price of a CFL bulb at that time was Rs162 and we provided it to our customers at Rs81 per piece. Under the scheme, we charged Rs9 per month for nine months to consumers, who procured the bulb. In addition, a consumer, who had paid Rs9 per month for first seven months without fail, was given a waiver for the last two months charges," explained Vivek Devasthali, general manager for corporate communications, RInfra.

RInfra bought the CFL bulbs from Bajaj Electricals Ltd for its 'I will, Mumbai will' scheme during 2006-07.

According to a statement, RInfra, in its new campaign, would distribute air-conditioners and ceiling fans, which have five-star ratings, on a pilot basis in Goregaon (West) and Kandivali (West) areas of suburban Mumbai. However, since the scheme was launched just a month ago, it is not appropriate to comment, said Mr Devasthali.

RInfra has collaborated with LG Electronics, Havells and Osram for supplying split air-conditioners, ceiling fans and T5 energy efficient tube lights, respectively under its new scheme.

According to Mr Devasthali, the company is offering these gadgets to its customers at big discounts. "We are offering big discounts for our consumers. For instance, the original price of a T5 energy efficient tube is Rs750, while we are procuring it at Rs350 from Osram and offering it at Rs150 to our consumers," he said.

There is still no clarity on the selection of customers for the new offer from RInfra.

According to a source close to the developments, this offer is limited to only a few selected customers of RInfra. For this, the customer has to register his/her name on the company's website, after which RInfra would select the names of the 'lucky' customers. He said distributors will offer discounts on tube lights, bulbs, ceiling fans and air-conditioners to consumers, while RInfra will pay the difference between the original and discounted price to the distributor or supplier.

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