KlarifyLife: Term Life Insurance Clarified
This website ‘Klarifies’ term life insurance for you. It does not sell you anything, just gives you guidance with no strings attached—yes, really!
 
Whether you are a newbie, an explorer or a policyholder—KlarifyLife has something interesting for you. The extensive ‘term guide’ walks you through the various terms used by insurance companies—the 10-minute guide helps you understand and take important decisions, the right way. It also gives you exclusive access to lesser-known tips, without any selling. The ‘long read’, delves into the details of various terms used and the pros and cons of various options.
 
There is even an ‘underinsurance’ checker, need analyser, premium comparer, a query board and detailed blogs on the topic.
 
Created by HDFC Standard Life Insurance Co Ltd, this is a wonderful example of a focused public service campaign.
 
 
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