The opening six matches saw a TVR of 3.76; compared to 4.63 in the last season. The IPL is in its fifth season now, and over time, its appeal seems to have waned
According to Tam Media Research, Indian Premier League’s (IPL) opening matches are seeing fairly low television ratings. Television Viewer Ratings (TVR) were down 18.7% in the first six games compared with the same period last year.
The opening six matches saw a TVR of 3.76; compared to 4.63 last season. The IPL is in its fifth season now, and over time, its appeal seems to have waned. Last season, the cumulative viewership was 101.77 million. This year, it has fallen to 90.1 million. The lacklustre opening ceremony, which was heavily panned, recorded an all time low in its five-year stint.
The dismal ratings may be due to India’s appalling show in the overseas series in England and Australia. Already, after India won the World Cup, the euphoria appeared subdued. Now, with very shoddy performances—including the shameful loss to Bangladesh—which got Sachin Tendulkar his 100th century, the audience seems to have lost interest.
“There are chances that after people have seen Tendulkar hit his 100th ton, viewers are not curious about anything else. Fatigue has set in,” commented a sector analyst. Another commentator noted that while the IPL has managed to dent viewership of daily soaps, the serials seem to be recovering.
“Earlier, reality shows like Bigg Boss, Emotional Attyachar and others were grabbing eyeballs. Now, there are no such reality shows in the horizon. Now Bade Achhe Lagte Hai, Diya Aur Baati Hum and Yeh Rishta Kya Kehlata Hai are doing pretty well,” said the analyst.
Even film producers can be seen releasing their movies during the current IPL season. Eros International Media released its big ticker, ‘Housefull2’ on 6th April and has collected Rs72 crore during its opening week. The film has grossed Rs57 crore in India (Net collection of Rs40 crore) and Rs15 crore overseas through 3000 screens.
“Despite releasing during the IPL cricket frenzy, Housefull 2 has opened well in theatres across India,” said Nandu Ahuja, senior vice president for India Theatrical at Eros International Media.
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