IDBI Bank deals itself a triple whammy
Moneylife Digital Team 01 September 2010

After changing its employee incentive plan to meet targets; de-emphasising sales of non-banking products, it has now also done away with a number of fee-based charges for banking products

Eyeing a larger pie of the retail customer base, IDBI Bank today waived all its fee-based charges on savings and current accounts. IDBI customers can now withdraw money from other bank ATMs without any charge, beyond the current number (five per month) which was being charged on withdrawals from other banks' ATMs. It also announced that it is doing away with the minimum balance requirement for its savings and current account holders. "It's free, it's the first in the banking sector and it's for everybody. This will apply to our savings and current account services, starting today. No account holder will have to worry about keeping a minimum balance in his or her account," said RM Malla, the current chairman and managing director of IDBI Bank while announcing the bank's decision.

Although these moves will benefit the bank's current and prospective customers, IDBI Bank will see its bottom-line being hit, especially since it had earlier decided to reduce employee incentives and also de-emphasise the sales of non-banking products like mutual funds, insurance, pension etc.

Earlier, IDBI Bank had announced that it would introduce a variable pay structure, based on performance, a departure from the usual public sector remuneration packages. The bank remained elusive today on this question. When Moneylife asked Mr Malla on the progress on this front, his reply was, "My colleagues are working on it." However, S Ananthakrishnan, executive director of the bank, said that it was revising its incentive structure for its staff across various verticals, according to their performance. 

Mr Malla said that IDBI Bank would try to "offset losses from the new free services by loan advisory services and syndicating large loans." It remains to be seen whether other banks will follow suit, as they will have to forgo their non-interest or fee-based income. IDBI Bank has done away with a total of 21 charges related to savings and current account services - these include charges for chequebooks, account statements and demand draft issuance.

Its low-cost deposits or CASA (current account savings accounts) stand at around 14%, which the bank is planning to increase to 20% this fiscal, through the waiver of the above charges. Dishonoured cheques, however, will attract a penalty.

IDBI Bank's CASA current deposit base is low, compared to other banks. Around 70% of its loan book consists of corporate lending. Small and medium enterprises and the agricultural sector (both called 'priority sectors' for government banks) loans account for less than 10% of IDBI Bank's loan book; the balance caters to retail customers. The bank is looking at expanding its retail base, a clear departure from its past strategy.

Mr Malla said the bank will be considering equity dilution in the next 12-18 months but did not disclose the route it plans to take for stake sale. "(The) government's equity currently stands at 65% and we can take it (down) till 51%," said the CMD.

Currently the bank has a network of 720 branches and 1,210 ATMs across India and plans to set up 300 more branches during FY2010-11. The bank reported a net profit of Rs251 crore in the first quarter of FY11 compared to Rs172 crore in the corresponding period last year. Its net interest income stood at Rs851 crore compared to Rs315 crore in the corresponding period last year. IDBI currently has around 40 to 50 lakh retail customers.

"The move is aimed at increasing the bank's below industry-average CASA deposits and the bank expects to double its retail accounts to 1 crore in the next 12 months, IDBI Bank's executive director and group head-retail banking, RK Bansal, told reporters. 

"We will like to continue with it for long. All I can say now is that this is going to stay," said Mr Malla.

IDBI Bank also plans a few international forays. A senior official told Moneylife that the bank would set up branches in China and Singapore after it gets the required regulatory approvals.

It remains to be seen if the bank manages to woo retail customers with this across-the-board waiver of service charges. Specifically, moves like waiving the stipulated quarterly minimum balance in a savings account (which can start from Rs5,000 and can go up all the way to Rs1,00,000) can be potentially game-changing. But does IDBI Bank have the marketing chutzpah to back its ambitious plans?
 

Comments
SHREEDHAR ARCHIK
1 decade ago
Being a long term IDBI customer i do not think this will work. They do not have enough staff to service their existing clients. I was given a "preferred" status then offered a "royal" account but nothing was delivered as promised. After complaining their nodal officer MS. Kiran Balwani told me flatly that i was expecting too much from them which was not possible to deliver! I moved to Axis bank which delivered everything promised! Bottom line: all banks are virtually same in their services and it depends on your luck whether you get good service or a bad one!
Pramod Kumar Sultania
1 decade ago
Its a bold step and game changing initiative. I feel that the if marketed properly, the bank can gain significant boost in its customer base and may force other banks to lower their charges if not waive the charges.
KASHINATH S MANTRI
1 decade ago
INNOVATIVE CONCEPT FROM IDBI BANK. DEFINITELY NEW CUSTOMERS WILL APPROACH IDBI BANK AND REMOVING MIN. BALANCE CRITERIA WILL ADD BOOST TO THEIR BOTTOM LINE.
Kisalay
1 decade ago
@p.v.maiya - It's very difficult to choose today between banks in terms of infrastructure and service (well some banks are always an exception), so the waiver of a Min.Bal is certainly a game-changer and welcome. After this announcement, I am seriously considering moving my current a/c from a co-op bank to IDBI. Although the service I get from a Co-Op is far superior, I don't have NetBanking and that's certainly a big hurdle for payments. We should wait and watch, but this is certainly a welcome change. What ppl don't realise is that MinBal for Current A/c in private sectore banks is almost in the range of 20k-50k and that simply is unaffordable for small enterprises !
malq
1 decade ago
Considering the rapidly reducing cost of technology as well as the close to nil transaction costs, handled properly, this could be as great a game changer and force multiplier as were online air and train ticketing. Will this bring banking to the unbanked, though, is what remains to be seen. Ideally, that could have been handled also by the co-op small banks, but just maybe these people have something up their sleeve,since it is widely apparent to anybody who goes rural lately, including and especialy in Bihar, that there are large numbers of people who wiill now need banking - and whose saving capacities may be individually small but put together would match the urban numbers or even do better, on branch to branch basis.

p.v.maiya
1 decade ago
It seems ill advised to waive all charges esp on current accounts. Clients do not transfer their operative accounts because of charges, but because of poor service quality.
The new CMD shd wait for sometime more to assess the strength and weakness of the bank-he needs to visit at least 100 branches to understand ground realities- before he launches fanciful schemes/ breaking news.
Bharat Joshi
1 decade ago
It is certainly a game changer and others will have to follow as large no of retail customers will migrate to IDBI Bank...
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