FSSAI Asks Foodmakers To Remove 100% Fruit Juice Claim from Ads, Packaging Labels
Moneylife Digital Team 04 June 2024
The Food Safety and Standards Authority of India (FSSAI) has directed all food business operators (FBOs) to mandatorily remove any claim of '100% fruit juices' from the labels and advertisements of reconstituted fruit juices with an immediate effect. All the FBOs have also been instructed to exhaust all existing pre-printed packaging materials before 1 September 2024.
According to an official statement, FSSAI says it found several FBOs have been inaccurately marketing various types of reconstituted fruit juices by claiming them to be 100% fruit juices. "Upon thorough examination, FSSAI has concluded that according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a '100' claim. Such claims are misleading, particularly under conditions where the major ingredient of the fruit juice is water and the primary ingredient, for which the claim is made, is present only in limited concentrations or when the fruit juice is reconstituted using water and fruit concentrates or pulp."
In the clarification issued regarding the marketing and selling of reconstituted fruit juices as '100% fruit juices', the food regulator reminded FBOs that they must comply with the standards for fruit juices as specified under sub-regulation 2.3.6 of the Food Safety and Standards (Food Products Standards & Food Additives) Regulation, 2011. 
This regulation states that products covered by this standard must be labelled as per the Food Safety and Standards (Labelling and Display) Regulations, 2020. "Specifically, in the ingredient list, the word 'reconstituted' must be mentioned against the name of the juice that is reconstituted from the concentrate. Additionally, if added nutritive sweeteners exceed 15gm per kg, the product must be labelled as 'sweetened juice'," FSSAI added.
1 week ago
Like this there are lot of items onwhich fssai needs to wake up and take action in the larger interests of the health of thecitizens and also big companies taking gullible citizens for a ride
2 weeks ago
Better late than never. There are many such things. Kissan "Fresh Tomato Ketchup with 100 % Real Tomatoes" - packing says 'this is only the brand name and does not represent its true nature'. But who reads the small font with an asterisk? Words such as these shouldn't be allowed to be registered as brand names in the first place.
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