TRAI (Telecom Regulatory Authority of India) has come up with a wonderful app called—DND. It allows you to register for DND with your operator/service-provider, to avoid unsolicited commercial communication (UCC)/telemarketing calls / SMSs. It’s a simple process which not only blocks spam but also allows specific transactional messages to come through; for example, you can allow banking (or several other category) messages to come through. 
Inside story of the National Stock Exchange’s amazing success, leading to hubris, regulatory capture and algo scam
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This means access to other articles (outside the subscription period) are not included.
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Fiercely independent and pro-consumer information on personal finance.
30-day online access to the magazine articles published during the subscription period.
Access is given for all articles published during the week (starting Monday) your subscription starts. For example, if you subscribe on Wednesday, you will have access to articles uploaded from Monday of that week.
This means access to other articles (outside the subscription period) are not included.
Articles outside the subscription period can be bought separately for a small price per article.
Fiercely independent and pro-consumer information on personal finance.
Complete access to Moneylife archives since inception ( till the date of your subscription )
This is nothing new or innovative.
Why is Moneylife putting a post about such an old application / service which has been in existence for so many years, now on its website as if its a brand new discovery?
Really--- I am shocked.