Auto industry: Price cuts may lead to some volume surprise
Moneylife Digital Team 03 March 2014

According to Nomura’s dealer checks, customer enquiries and footfalls have increased post price cuts around the third week of February, which may lead to some volume surprise

The recent price cuts in the auto industry to pass on benefits of lower excise duties across segments may lead to some volume surprise as there is a significant increase in customer enquiries, says Nomura.
 

In a research report, Nomura says, this (the price cuts) may lead to higher dispatches from original equipment manufacturer (OEMs) and could lead to some positive surprise to its estimates.
 

Nomura estimates car industry volumes to remain flattish in February due to the weak base as February 2013 volumes declined by 25% from previous year. "We think weakness in the commercial vehicle industry will persist; we estimate about 20% fall in medium and heavy commercial vehicle (MHCV) volumes and around 25% decline in light commercial vehicle (LCV) segment volumes. According to our calculations, two-wheeler industry volumes are likely to see about 15% growth, largely led by the strong performance by Honda Motorcycles (HMSI) and partly due to the weak base (volumes were down 3% in February 2013). We expect growth momentum in the tractor segment to sustain and estimate around 8% volume growth for Mahindra & Mahindra (M&M) in February 2014," it said.

 

 

 

 

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